February 22nd Mobile Technology is Growing!

Mobile technology is growing at an extremely high rate in our fast paced world. It has grown so much within the last ten years and it is crazy to think where it may lead us in the future. There are so many pros to mobile technology. Let’s start out by talking about how it keeps us all linked in and linked up! One great aspect of mobile media today is the convenience. For example, when my class gets out early, instead of being bored and unproductive I can whip out my iphone and work on some homework for the next class.  Another pro is the quick responses you receive through email, one doesn’t have to wait till they get home turn on the dial up and wait 15 minutes because now our phones, ipads, and ect. have such easy access.

Brian Solis, a known expert in the PR world, has written about the rise of new media and the changes it will have on Public Relations as we now know it. He sheds light on mobile marketing and the new face of PR by explaining how we are changing our ways. One example is how we are going about reaching our audiences. Mr.Solis would like to see a 1-to1-to many change from the traditional approach of 1-to many. He predicts this will help us reach more people faster. One of the negatives about mobile media are the increase in social media. Yes, I know social media is exciting and new but it is leading to the extinction of real journalism. We all might think this couldn’t be true because we will always need fact checkers and people who really know what they are doing. A resent study shows a positive correlation between the growth of mobile media and the growth of social media. This is because of the ease and readiness it offers. Our country is always striving to be better, faster, more efficient and on top of whatever the “new trend” may be.

My question remains, is mobile media a positive change in our society? The answer to this question will differ from one generation to another. Most of us think  mobile media is a positive change because it link us to our friends, makes us more efficient during our down times, but others would argue that the younger generations are consumed with it, by always staring at their phones forgetting to look up and notice the real world around them.

http://www.briansolis.com/2011/12/2012-social-marketing-new-media-predictions/

http://www.poynter.org/category/latest-news/media-lab/mobile-media/

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3 thoughts on “February 22nd Mobile Technology is Growing!

  1. I completely agree with your point of view on the convenience of mobile technology. It has grown a lot over the past ten years but it is very useful and keeps us updated. It is so nice to be able to check my email while I am out, or even send a quick email if necessary. With so much social technology being used, there are a lot of new forms of social media being created. I use Facebook and Pinterest and I have easy access to both from my iPhone.

    With all of the social media that we have, we are allowed to also check the news online and to get our information elsewhere. I also agree that journalism is becoming extinct and more and more people are relying on social media. Brian Solis has a great explanation about how we are changing our ways and how social media is increasing.

    With this rise in social media, we have to stay on top of all of the new trends that may come our way.

  2. I couldn’t agree more with the fact that there are many pros and cons to mobile technology and social media. Who knows where social media is going to take us ten years from now, but I sure do hope that the younger generation gets their heads out of their phones and begins to “notice the real world around them” as you put it. Well said!

    Social media and mobile technology have their place, but there comes a point in time where too much social media becomes just that…too much. I’m just waiting for the day when we’ll need classes to teach students how to have “traditional” one-on-one conversations with each other. :)

  3. It’s amazing how fast technology catches on from person to person. I agree with you that there are so many pros and cons to mobile technology within social media. Its mind boggling to even think about what technology will be like in ten years. I know without my cell phone I would be lost. The main pro that I like that you mentioned above was convenience! Theses days everyone needs theses devices to get information fast. The examples your used above were great because I could relate to them since I am also a college student.

    With the question about mobile being a positive change in our society, I think you are right and it does change from generation to generation. It’s harder for the older generation to understand and go with the change then it is for younger generations like us. However, I do agree that mobiles are positive change to our society even though there are a few cons.

    I think Brian Soils has the right idea about 1-1-to many of the future ways of communication. I am excited to see where technology will take us!

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