Mobile technology is growing at an extremely high rate in our fast paced world. It has grown so much within the last ten years and it is crazy to think where it may lead us in the future. There are so many pros to mobile technology. Let’s start out by talking about how it keeps us all linked in and linked up! One great aspect of mobile media today is the convenience. For example, when my class gets out early, instead of being bored and unproductive I can whip out my iphone and work on some homework for the next class. Another pro is the quick responses you receive through email, one doesn’t have to wait till they get home turn on the dial up and wait 15 minutes because now our phones, ipads, and ect. have such easy access.
Brian Solis, a known expert in the PR world, has written about the rise of new media and the changes it will have on Public Relations as we now know it. He sheds light on mobile marketing and the new face of PR by explaining how we are changing our ways. One example is how we are going about reaching our audiences. Mr.Solis would like to see a 1-to1-to many change from the traditional approach of 1-to many. He predicts this will help us reach more people faster. One of the negatives about mobile media are the increase in social media. Yes, I know social media is exciting and new but it is leading to the extinction of real journalism. We all might think this couldn’t be true because we will always need fact checkers and people who really know what they are doing. A resent study shows a positive correlation between the growth of mobile media and the growth of social media. This is because of the ease and readiness it offers. Our country is always striving to be better, faster, more efficient and on top of whatever the “new trend” may be.
My question remains, is mobile media a positive change in our society? The answer to this question will differ from one generation to another. Most of us think mobile media is a positive change because it link us to our friends, makes us more efficient during our down times, but others would argue that the younger generations are consumed with it, by always staring at their phones forgetting to look up and notice the real world around them.